It took 16 years, from our 2010 founding to September 2025, for Penny's Poetry Pages to reach 1 million page views. It took 10 months to gain our next million.
We ended 2025 with almost 1.2 million views. That was up to 1.4 million by March, 1.8 million by May, and 1.95 million by the end of June. On July 12, we received our 2 millionth view. And there was more to come, as total page views continued to climb, first up to 3 million, and then over 4 million before month's end.
All told, the blog received 2,391,201 page views in July alone – more views in a month than in all of the previous months combined.
For years PPB was trapped in a vicious circle: few visitors led to being ignored by search engines, which led to few visitors in the next month, and so on. Now it appears that the opposite is happening. After we reached 500,000 views, we began appearing in Google search, and viewership began to climb, from under 100 visits a day to more than 1,000. that led to other search engines like bing carrying us as well. As a result the number of visitors kept increasing, with page views as high as 10,000 on some days.
This increasing availability on search engines has expanded not only our reach, but our range, giving PPP an increasingly international profile. A glance at Google's statistics for this week illustrates that well: While our biggest source of visitors is still the United States (with 238,000 page visits), we also received more than 100,000 visits each from Hong Kong, Singapore, Japan, and Germany. (Canada is not listed, alas.)
But search engines are just one part of the story; there have been other factors working to boost our viewership. One that deserves acknowledgement is JLA Forums.
After Google stopped providing a web portal to Usenet in 2004, JLA Forums stepped into the breach and began building an archive of selected Usenet groups. As per their policy of not allowing some external links, though, JLA omitted most of the promotional posts that were a big part of the Usenet poetry groups in the early days (such as Rick Lupert's "Poetry Super Highway" notices). Originally they wanted to omit the PPB posts to the as well; however, when contacted by some of our readers, they quickly decided on an alternate way of dealing with them.
Today virtually all past PPB posts appear on JLA Forums, and all new PPB posts are promoted there, complete with links to the blog. However, rather than going to the blog, readers are directed to a mirror site where they can read it right on JLA Forums. In this way they get the "hit" or page view (and so do we). With at least one Usenet group getting as many as 100,000 visits a month (as I've been told), that makes a big difference in the range of our promotions.
There are other factors in our growth, but let them wait for another day; I expect to be announcing further millions in the future. While this jump in numbers may be temporary, and could always collapse back to whiat it used to be, I am confident that our new mass viewership is here to stay, and has only just begun.


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